At the NBA, we're passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world.

As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league's on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world's most recognizable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA's success.

Off the court, we're also deeply committed to social responsibility. NBA Cares leads the league's involvement in addressing important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

Our Mission and Values

The NBA's mission is to inspire and connect people everywhere through the power of basketball.

Our Guiding Principles

The values of equality, respect and freedom of expression have long defined the NBA and they travel with us everywhere we go.

Our Leagues

The NBA is a global sports and media organization built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League.

Our History

The NBA has a rich tradition of game-changing plays and storied rivalries, personal sagas and team dynasties. Players and fans alike share the excitement of reliving key moments in basketball history, and admiring the excellence of former players, coaches and teams who helped shape the game.  



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