Our Mission and Values
Our Mission: Inspire and connect people everywhere through the power of basketball.
LEAD WITH INTEGRITY
We do the right thing. We are honest, ethical, and fair – leading by example in sports, culture and society.
BE THE FAN
We’re all fans. So we work to provide the same quality of entertainment and experiences that we want for ourselves.
Basketball is inherently inclusive – anyone can play it. This diversity in people, background and experience is central to our success.
INNOVATE WITH INTENTION
Our instinct is to innovate. We are relentless in pushing each other’s thinking, shaking up the status quo and ensuring bold ideas result in meaningful impact.