The NBA's mission is to inspire and
connect people everywhere
through the power of basketball.


The NBA's mission is to inspire and connect people everywhere through the power of basketball.

The values of equality, respect and freedom of expression have long defined the NBA and they travel with us everywhere we go. As a North American-based basketball league with fans and players from around the world, the values of our game are the foundation for all we do.

We believe in the importance of engagement and the power of sports to create connections among people of different cultures and backgrounds -which fosters meaningful dialogue on critically important issues, lifts up diverse communities, and helps people better understand one another and the world around us.

As part of the NBA's mission, we export games and content to fans in more than 200 countries and territories and in more than 50 languages. There are no limits to the places where people play and watch basketball, so there are no limits to the places where people want to engage with the NBA.

We understand that the world is complicated and there are difficult issues confronting our league as there are for any business that operates internationally. As we make NBA basketball available across the globe, we will continue to support players and other members of the NBA family expressing their individual views on political and social issues. We will also continue to follow the directives and guidance of the U.S. government as to the best way to engage around the world and remain prepared to adapt to any changes that may occur.


We do the right thing.

We are honest, ethical and fair—leading by example in sports, culture and society.

We're all fans.

So we work to provide the same quality of entertainment and  experiences that we want for ourselves.

Basketball is inherently inclusive.

Anyone can play it. This diversity in people, background and experience is central to our success.

Our instinct is to innovate.

We are relentless in pushing each other's thinking, shaking up the status quo and ensuring bold ideas result in meaningful impact.


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