Our Calling and Values

At the NBA we compete with intensity, lead with integrity and inspire play. We do so by focusing on four key elements of our game.

Integrity: We conduct ourselves in accordance with the highest standards of honesty, ethics and fair dealing.

Teamwork: We work hard, communicate clearly and collaborate without regard to departmental lines or individual goals, and we have fun while doing it.

Respect: We value individuality and diversity and are courteous to each other, to our fans and our business partners. We will do our utmost to ensure that everyone feels welcome at our games, our events and our workplace.

Innovation: We encourage creative thinking. We are progressive and embrace the opportunity to try new things – and we are not afraid to fail.