NBA Guiding Principles
The NBA’s mission is to inspire and connect people everywhere through the power of basketball.
The values of equality, respect and freedom of expression have long defined the NBA and they travel with us everywhere we go. As a North American-based basketball league with fans and players from around the world, the values of our game are the foundation for all we do.
We believe in the importance of engagement and the power of sports to create connections among people of different cultures and backgrounds—which fosters meaningful dialogue on critically important issues, lifts up diverse communities, and helps people better understand one another and the world around us.
As part of the NBA’s mission, we export games and content to fans in more than 200 countries and territories and in more than 50 languages. There are no limits to the places where people play and watch basketball, so there are no limits to the places where people want to engage with the NBA.
We understand that the world is complicated and there are difficult issues confronting our league as there are for any business that operates internationally. As we make NBA basketball available across the globe, we will continue to support players and other members of the NBA family expressing their individual views on political and social issues. We will also continue to follow the directives and guidance of the U.S. government as to the best way to engage around the world and remain prepared to adapt to any changes that may occur.