As President of the NBA G League, Shareef Abdur-Rahim is responsible for all aspects of the league’s business and basketball operations, including its continued expansion with 29 teams, 28 of which having a direct affiliation with an NBA franchise.  Abdur-Rahim played a pivotal leadership role in the international expansion of the league with the addition of the Mexico City Capitanes in 2019.

During his tenure, Abdur-Rahim established and oversees NBA G League Ignite, an NBA Draft-preparatory team for elite players.  Ignite alumni include the 2021 NBA Draft’s No. 2 overall pick Jalen Green, as well as the No. 7 overall pick, Jonathan Kuminga.

Abdur-Rahim joined the NBA in 2016, spending two years in the league’s operations department before assuming his current role.  Prior to the NBA, Abdur-Rahim spent five years with the Sacramento Kings as an assistant general manager and assistant coach.  He also served as general manager of the NBA G League’s Reno Bighorns (now known as the Stockton Kings) during the 2013-14 season.

The third overall pick in the 1996 NBA Draft, Abdur-Rahim was named an NBA All-Star with the Atlanta Hawks in 2002 and earned a gold medal with USA Basketball at the 2000 Sydney Olympics.  During his 12-season NBA career, Abdur-Rahim averaged 18.1 points per game.

Abdur-Rahim earned a bachelor’s degree from the University of California at Berkeley and an MBA from the University of Southern California Marshall School of Business.  He resides in New Jersey with his wife Delicia, daughter Samiyah and son Jabri.

4/2022

As Chief Communications Officer and Executive Vice President, Michael Bass oversees all public relations for the NBA, WNBA, NBA G League and NBA 2K League, including basketball and business communications, on a global basis.  He supervises the league’s communications functions, including basketball media operations, media relations, marketing, corporate and digital media communications, crisis management and internal communications.

During his tenure with the NBA, Bass has served as a principal spokesman on all league matters, including the league’s diverse business initiatives, and has led a group charged with promoting those functions.  He has led communications strategy for the NBA’s most important business issues, including the league’s last Collective Bargaining Agreement negotiations, the last three television agreements and its vast digital and global initiatives.

Bass also serves on the league’s Social Justice Task Force and the NBA Global Inclusion Council, which oversees leaguewide diversity and inclusion strategies and is comprised of representatives from the league office and NBA and WNBA teams.

Bass joined the NBA in September 1997 and spent time as Director of NBA Entertainment Communications, where he helped develop a department solely dedicated to public relations for the league’s production and new media division.

Prior to joining the NBA, Bass worked as Senior Press Representative for the CBS television network.  He was charged with publicizing the network’s mini-series, movies, specials and event programming.  Before that, he was a Senior Account Executive at New York-based public relations/management firm Dan Klores Communications.

Bass is a member of the Executive Board of the National Sports Marketing Network, a sports business industry trade organization, and the Chief Communications Officer Council.  A graduate of Washington University in St. Louis, Bass resides in Westport, Conn., with his wife Pam and two children.

3/2021

As President, Social Responsibility & Player Programs for the NBA, Kathy Behrens oversees all NBA programs that coordinate league, team and player social responsibility and impact efforts, foster youth basketball development, support player growth and education, further important health and safety information, promote greater civic engagement, and enhance marketing opportunities for current and former players.

Behrens joined the NBA in September 2000 as Vice President, Community Relations, overseeing all of the NBA’s public service initiatives, community outreach and employee volunteer programs.  She later worked as Senior Vice President of Community & Player Programs, and Executive Vice President of Social Responsibility & Player Programs.

Prior to joining the NBA, Behrens served as Executive Director of New York Cares, a nonprofit organization that mobilizes volunteers to help people in need throughout the five boroughs.  Before joining New York Cares in 1995, Behrens served in the administration of former New York Governor Mario M. Cuomo and was the Executive Director of the Friends of Cuomo Campaign Committee during the 1994 governor’s race.

Behrens graduated from the University of Hartford and serves as a member of the university’s Board of Regents.  She is also a trustee of the Naismith Memorial Basketball Hall of Fame and a member of the Leadership Council for Share Our Strength.

A native of the Bronx, N.Y., Behrens currently lives with her husband and twins Matthew and Maureen in Westchester County, N.Y.

4/2022

As Executive Vice President of Direct-to-Consumer for the NBA, Christopher Benyarko is responsible for developing the overall product for NBA League Pass and all future direct-to-consumer offerings.  He leads a team that analyzes, designs, builds and operates an array of NBA digital products for global audiences, including free and subscription-based apps, platforms and websites for mobile, tablet and connected devices.

Prior to assuming his current role in March 2017, Benyarko was Vice President of Digital Products and Emerging Technology, where he led a team overseeing product management, innovation and quality assurance for the league’s international digital products for three years.  Under his leadership, international subscription revenues for NBA League Pass increased 20 percent year-over-year, and the NBA implemented a long-term vision to grow international digital revenue from third-party platforms, including developing new products to provide incremental B2B revenue streams in emerging markets such as the Philippines (Globe) and Latin America (DIRECTV).  He also coordinated feature launches with leading technology platforms, including Amazon, Apple, Google, Roku, Sony, Twitter and XBOX.

Prior to that, Benyarko served as Senior Director of Digital Products & Operations, where he oversaw strategy, execution and operations for a global network of products and international sites, including NBA.com, WNBA.com, NBAGLeague.com, NBA All-Star voting and Basketball Without Borders, as well as their respective mobile and subscription-based products.

Benyarko spent his early years at the NBA in Digital Development & Activation, where he was responsible for a content publishing system and the development planning for NBA.com and a network of more than 60 team and microsites.

Prior to joining the NBA in October 2003, Benyarko earned a bachelor’s and master’s degree in electrical and computer engineering from Cornell University.

4/2022

As Chief Technology Officer and Executive Vice President for the NBA, Krishna Bhagavathula is responsible for setting the NBA’s technology strategy and ensuring alignment with the league’s objectives.  He leads teams that deliver best-in-class applications, systems/cloud infrastructure, courtside technology, and workplace experiences that support the NBA’s leagues, staff and teams.

Since joining the NBA in 2017, Bhagavathula and his team have executed significant digital transformations.  These include several cutting-edge technology initiatives that have impacted management of high-speed arena and global networks, cloud-based enterprise infrastructure, fan-facing systems that deliver content, data engineering teams and self-service workflows through automation.

Prior to joining the NBA, Bhagavathula served as Chief Technology Officer for NBC News Digital, where he oversaw technology teams focused on developing web, mobile and OTT platforms and products for NBCNews.com, MSNBC and shows including TODAY, Nightly News and Meet The Press.  Before joining NBC News in 2013, he spent more than eight years at WebMD, most recently as Vice President of Engineering, where he led development teams responsible for WebMD’s Internet properties, mobile applications, content management and search/discovery platforms.

Bhagavathula has also held management consulting positions with BearingPoint, IBM and PricewaterhouseCoopers after starting his career as a software engineer developing mobile network provisioning systems.  He has extensive experience driving strategic and transformational digital initiatives that have deep organizational impact, as well as delivering business and technology solutions across a wide range of companies ranging from startups to multi-billion-dollar corporations.

A frequent speaker and panelist at industry conferences and events, Bhagavathula serves on the advisory boards of several CTO/CIO consortiums and executive committees.  He has a master’s degree in mechanical engineering and lives in Princeton, N.J., with his wife and two daughters.

6/2022

As Executive Vice President of Digital Media for the NBA, Melissa Rosenthal Brenner oversees the league’s digital products strategy and emerging technology initiatives and co-manages NBA Digital, the league’s extensive cross-platform portfolio of digital assets jointly operated by the NBA and WarnerMedia, which includes the NBA App, NBA League Pass, NBA.com and NBA TV.  She also manages the digital assets of all 30 NBA teams.

Brenner was instrumental in the development and implementation of the NBA’s global digital strategy and social media portfolio across multiple media platforms, including forging groundbreaking deals with Facebook, Twitter, YouTube and Snapchat.  Under her leadership, the NBA has built one of the largest social media communities in the world, with 1.9 billion likes and followers combined across all league, team and player accounts on Facebook, Twitter, Instagram, Snapchat, YouTube, Sina and Tencent.

Brenner also oversaw the rollout of a variety of “first-of-its-kind” digital offerings, including single-game, quarter-by-quarter and 10-minute options of NBA League Pass; phone- and tablet-optimized streams through NBA Mobile View; weekly games fully produced in virtual reality; and the league’s first real-time fantasy game, NBA InPlay.  During her tenure, NBA Digital received a 2021 Sports Emmy for Outstanding Interactive Experience – Event Coverage for the 2019-20 NBA Season Restart on the NBA App.

A member of the NBA family since 1997, having joined the league following her graduation from the University of Pennsylvania, Brenner previously worked in the NBA’s Consumer Products Marketing, Advertising and Marketing departments.  She currently sits on the Board of Directors of Match Group, Inc.

Brenner lives on the Upper West Side with her husband Joe and their two children, Sadie and Jack.

9/2021

Amy Brooks is the NBA’s President of Team Marketing & Business Operations (TMBO) and the league’s first-ever Chief Innovation Officer.

In her role as Chief Innovation Officer, she leads a Global Strategy & Innovation group that develops and executes new ideas and initiatives, collaborates with NBA senior leadership on setting global strategic priorities and delivers data insights to enable fan and business growth.

Additionally, Brooks leads TMBO, the NBA’s team business function that helps the 94 NBA, WNBA, NBA G League and NBA 2K League teams increase revenue, build popularity and innovate on all aspects of the business.  These include ticket and partnership sales, marketing, digital, customer retention, arena operations, analytics, talent development and expense control.

Since beginning her career at the NBA in 2005, Brooks has held a variety of roles that have advanced and grown all areas of the business.  Her leadership helped the NBA set all-time attendance and sellout records and created new growth initiatives such as the league’s groundbreaking jersey patch sponsorship program.  She also helped design the foundation for new initiatives including the NBA “bubble” during the pandemic, the blockchain digital NFT collectible venture NBA Top Shot and the Basketball Africa League.  In 2021, the NBA was recognized as one of Time Magazine’s 100 Most Influential Companies and as Fast Company’s #1 Most Innovative Company in Sports.

Prior to joining the NBA, Brooks worked for Bain & Company, a global management consulting firm.  Previously, she was a product manager at Sun Microsystems.

Brooks serves on the board of directors for Block (formerly Square), Positive Coaching Alliance, and AI-powered basketball app HomeCourt.  She also has been recognized by SportsBusiness Journal (Forty Under 40) and Forbes (Most Powerful Women in Sports).

Brooks received her M.B.A. from the Stanford Graduate School of Business.  She also holds a bachelor’s degree from Stanford University, where she was a member of the women’s basketball team that won three conference championships and went to the NCAA Final Four.

12/2021

Rick Buchanan is General Counsel of the NBA and the league’s Chief Compliance Officer.  He also serves as Secretary of the NBA’s Board of Governors.

As General Counsel, Buchanan is responsible for all legal affairs of the NBA and its affiliates, including collective bargaining with NBA players, Board of Governors and ownership matters, litigation, legislation, investigations, legal issues arising from the league’s various commercial businesses, player matters, and team and arena issues.  In his role as Chief Compliance Officer, Buchanan oversees the Code of Conduct applicable to all NBA employees and is responsible for the league’s compliance program, including anti-gambling education and enforcement, and policies related to ethical business practices.

Buchanan currently serves on the Legal Commission of the International Basketball Federation (FIBA), and is a frequent lecturer on sports law – including at the Columbia, Georgetown, Virginia, and Brooklyn schools of law.

Before joining the NBA in 1993, Buchanan was associated with the law firm of Covington & Burling in Washington, D.C., where he was a litigator concentrating on professional sports and antitrust matters and served as a judicial law clerk for Judge Kenneth W. Starr of the U.S. Court of Appeals for the D.C. Circuit.

Buchanan is a 1985 graduate of Amherst College and a 1988 graduate of Harvard Law School, where he served as an editor of the Harvard Law Review.

4/2022

James Cadogan was appointed the first Executive Director of the National Basketball Social Justice Coalition in April 2021.

Formed jointly by the NBA and the National Basketball Players Association in 2020, the Coalition is a 501(c)(4) advocacy organization that leads the NBA family’s collaborative efforts to address racial inequality and advance social justice.  A first-of-its-kind entity in the sports and media sector, the Coalition leverages the game of basketball’s influence to promote justice policy reforms at the national, state, and local levels.

Cadogan joined the NBA family from Arnold Ventures, a national philanthropy, where he was a vice president overseeing a $90 million grant portfolio on criminal justice reform.  Prior to Arnold Ventures, Cadogan served as the inaugural director of the Thurgood Marshall Institute at the NAACP Legal Defense Fund.

Previously, Cadogan served eight years in the administration of President Barack H. Obama, where he was a senior official at the United States Department of Justice – holding roles as Counselor to the Attorney General of the United States and as Senior Counselor and Director of Policy & Planning in the Civil Rights Division.  For his public service contributions, Cadogan was recognized with the Attorney General’s Award for Exceptional Service, the department’s highest award for employee performance, as well as the Office of the Secretary of Defense Award for Excellence.

During the 2008 presidential election, Cadogan was a campaign staffer with Obama For America.  He began his career as a litigation associate at Cravath, Swaine & Moore, LLP.

Cadogan received an A.B. from Princeton University and a J.D. from Columbia Law School.  He sits on the boards of Vera Action, Community Change, and Statesmen College Preparatory Academy for Boys in Washington, D.C.

A first-generation immigrant born in England to Caribbean parents, Cadogan lives in Ward 4 of the District of Columbia with his wife, Maya Martin Cadogan, a non-profit executive and proud sixth-generation Washingtonian.

8/2021

As President of Administration for the NBA, Kyle Cavanaugh oversees the global facilities, benefits, information technology, security, risk management, internal audit, diversity and inclusion, people and culture, and administration affairs of the league and its related entities.  His responsibilities also include administration of leaguewide team programs, including benefit and pension plans, the team air charter program and insurance programs.

Cavanaugh joined the league office on June 1 and has more than 30 years of experience in administration and human resources, including 13 years at Duke University and Duke Health.  As Vice President for Administration at Duke, he was responsible for human resources and benefits, labor and employee relations, executive compensation, international employment, security and police, emergency management, and other administrative functions for a workforce of 43,000 and a student population of 15,000.  He was instrumental in the creation of Duke’s affiliated campus in China and supported numerous global activities.  In February 2020, Cavanaugh was appointed by the university president to lead Duke’s COVID-19 management strategy.

Prior to Duke, Cavanaugh served as Senior Vice President for Administration at the University of Florida, where he oversaw a range of business, financial and operational activities.  He previously held senior administrative positions at The University of Texas at Austin, Rice University and Vanderbilt University and Medical Center.

Duke created the Kyle J. Cavanaugh Award for Leadership and Service in his honor.  It will be awarded periodically by the university president to staff and faculty for exceptional contributions to Duke.

Cavanaugh has been active with various not-for-profit community organizations that focus on early childhood literacy and employment.  He holds an M.B.A. from Belmont University and master’s degrees from Vanderbilt and the University of Illinois Chicago.  He received a bachelor’s degree from Tusculum College in Greeneville, Tenn., where he earned a basketball scholarship.

Originally from Brooklyn, N.Y., Cavanaugh currently resides in Manhattan with his wife Christie.

6/2022

As Senior Vice President & Managing Director of NBA Latin America, Arnon de Mello oversees the development and expansion of the NBA’s business and basketball initiatives throughout Latin America and the Caribbean.  He directs all of the league’s efforts in the region across marketing partnerships, events, television, digital media and licensed merchandise through a dedicated Latin America team with headquarters in New York City and two local offices in Rio de Janeiro and Mexico City.

Since joining the NBA in 2012 as Vice President and Managing Director of NBA Brazil, de Mello has launched the NBA’s regional office in Rio de Janeiro and overseen the continued growth of the business in Brazil.  As part of his efforts to grow the game in the region, he directed key strategic partnerships, including with Globo, Televisa and Liga Nacional de Basquete (LNB), grew the league’s local sponsorship business, successfully launched the NBA’s e-commerce and retail presence in Brazil and Mexico, and brought the game closer to fans through programs such as NBA Global Games, NBA Academy Latin America, Basketball Without Borders and Jr. NBA.

Prior to joining the NBA, de Mello was the CEO and co-founder of Loops, which helps companies, political parties and community groups with their social media strategies.  He also has experience in investment banking, covering the media, telecom and technology industries in both the U.S. and Brazil, spending years with Astor Group and Barclays Capital.

de Mello also was the elected president of CSA, a Brazilian professional soccer team, from 1999-2001, and ran for Congress in Brazil in 2002.

de Mello is a graduate of MIT Sloan School of Management, Harvard University and the University of Chicago.  He is fluent in Spanish, Portuguese, English, German and French.

4/2022

As Executive Vice President and Deputy General Counsel of NBA Properties, Ayala Deutsch is responsible for managing commercial legal affairs and intellectual property matters for the NBA and its affiliated leagues, including the global acquisition, protection and enforcement of intellectual property rights belonging to the NBA, WNBA, NBA G League, NBA 2K League, Basketball Africa League and their respective teams.

Her specialties include trademark law, copyright law and technology law.  Deutsch was named to her current position in January 2016, after serving as Senior Vice President and Deputy General Counsel since February 2014.  Deutsch also previously served as Senior Vice President & Chief Intellectual Property Counsel.  She joined NBA Properties in January 1998.

Prior to joining the NBA, Deutsch was an associate at Cleary, Gottlieb, Steen & Hamilton in New York, where she specialized in intellectual property litigation and arbitration.

Deutsch formerly was appointed to the Trademark Public Advisory Committee of the United States Patent and Trademark Office and previously served as an adjunct professor of sports law at Cardozo School of Law and as President of the International Trademark Association.  Deutsch also is a member of the Advisory Board of the Engelberg Center on Innovation Law and Policy at New York University School of Law.

Deutsch received her J.D. from New York University School of Law in 1989.

4/2022

As President of the NBA 2K League, Brendan Donohue oversees the first official esports league operated by a U.S. professional sports league.  A sports industry veteran with more than two decades of experience in team and league operations, Donohue manages a league that features 24 teams and is celebrating its fifth season in 2022.

Previously, Donohue served as Senior Vice President of the NBA’s industry-renowned Team Marketing & Business Operations (TMBO) department, where he led the strategic planning and management for all teams across the NBA, WNBA and NBA G League, helping them innovate in sales, marking, digital and analytical areas of their business.  He was instrumental in several of TMBO’s accomplishments, including assisting with ownership transitions in Sacramento, Philadelphia, Detroit and Memphis.  He also led team business discussions at WNBA and NBA G League Board of Governors meetings and presented at frequent workshops, including assisting NBA team presidents on best practices in marketing, ticket sales and sponsorship sales.

Before joining the NBA league office in 2009, Donohue spent five years as Vice President of Ticket Sales and Service with the Atlanta Hawks, Atlanta Thrashers and Philips Arena.  During his career in Atlanta, Donohue led five consecutive seasons of revenue growth, including ranking first in the NBA in ticket revenue growth during the 2008-09 season.  He also previously held positions with the then-New Orleans Hornets, Milwaukee Bucks and Detroit Pistons.

Donohue earned a bachelor’s degree from Boston College in 1996.  He resides in Fairfield, Conn., with his wife Patty, daughter Mandy and son Carter.

4/2022

As the first-ever Commissioner of the WNBA, Cathy Engelbert is charged with bolstering visibility for the sport of women’s basketball, empowering WNBA players, and enhancing fan engagement.  In her time as Commissioner, Engelbert has executed a historic player-first Collective Bargaining Agreement, built and socialized a new economic framework to drive league revenue and owner success, and led the league to a successful 2020 season through the COVID-19 pandemic.

Prior to being appointed Commissioner in July 2019, Engelbert spent 33 years at Deloitte, rising to Chief Executive Officer in 2015.  As CEO, she became the first woman to lead a Big Four firm, overseeing one of the largest professional services organizations in the U.S. with more than 100,000 professionals.  Over the course of her tenure, she drove a large transformation across the business by moving the firm towards emerging technologies such as AI, blockchain, robotics and cloud, including securing ecosystem partnerships with large technology companies and executing digital acquisitions.  Revenues grew more than 30 percent under Engelbert, and her people-first agenda included implementing a holistic well-being culture through programs like Deloitte’s 16-week family leave policy.

As a strong supporter of diversity and inclusion, Engelbert was the first woman to serve as chair of the Catalyst Board, a global non-profit organization that promotes inclusive workplaces for women, and the Center for Audit Quality Governing Board.  She is a Vice Chair of the Partnership for New York City, was a founding member of CEO Action for Diversity and Inclusion, and previously served as a member of the Business Roundtable.  Engelbert currently sits on the McDonald’s Board of Directors (Audit Committee), the Royalty Pharma Board of Directors, and the USGA Executive Committee.

Engelbert was named one of Fortune’s Most Powerful Women for four consecutive years.  She was ranked on Glassdoor’s annual Employees’ Choice Awards honoring the 100 Highest-Rated CEOs, and among Crain’s 50 Most Powerful Women in New York.  Engelbert has also been recognized as one of Working Mother magazine’s 50 Most Powerful Moms and one of Fast Company magazine’s Most Productive People.

Engelbert received a B.S. in accounting from Lehigh University and is a certified public accountant licensed in Pennsylvania, New York and New Jersey.  During her time at Lehigh, Engelbert was a member of the university’s basketball and lacrosse teams and served as a senior captain for both teams.  On the court, she played for Naismith Memorial Basketball Hall of Famer Muffet McGraw.  Engelbert’s father, Kurt, played for Naismith Hall of Fame coach Jack Ramsay at Saint Joseph’s University and was drafted in 1957 by the NBA’s Detroit Pistons.

Engelbert is married and has two children, Julia and Tommy.

4/2021

As President of the Basketball Africa League (BAL), Amadou Gallo Fall is leading the historic league’s upcoming launch and defining its vision and strategy for years to come.  Fall, who was named BAL President in May 2019, oversees the league’s business and basketball operations, leading its efforts to build a comprehensive basketball ecosystem in Africa.

Prior to being named BAL President, Fall was Vice President & Managing Director of NBA Africa, where he worked with local federations, corporations, NGOs and other key stakeholders to grow the game of basketball across the continent.  He helped open the NBA’s office in Johannesburg in 2010 and over the next decade oversaw the league’s grassroots development efforts and partnerships with marketing, media and consumer products companies in Africa.

Before joining the league office, Fall worked for the Dallas Mavericks as Director of Player Personnel and Vice President of International Affairs, where he served as the team’s goodwill ambassador internationally and oversaw its scouting assignments.  In this role, Fall traveled to Africa and was an integral part of Basketball Without Borders, the NBA and FIBA’s global basketball development and community outreach program that uses the game to create positive social change in the areas of education, health and wellness.

Fall graduated magna cum laude from the University of the District of Columbia, where he played center on the basketball team.

9/2020

As Executive Vice President of Global Events for the NBA, Kelly Flatow leads a global team of business leaders, creators and operators responsible for developing and executing events and experiences across the NBA, WNBA, NBA G League, NBA 2K League and USA Basketball.  Flatow oversees all aspects of the league’s tentpole events – including NBA All-Star, NBA Finals, NBA Global Games, NBA Draft and NBA Summer League – as well as a portfolio of fan-first lifestyle and grassroots experiential businesses, such as NBA Experiences.  After play was suspended following the start of the COVID-19 pandemic, Flatow and her team spearheaded the strategy and execution of the 2019-20 NBA Restart when the league resumed its season at the ESPN Wide World of Sports Complex at Walt Disney World Resort.

Prior to her current role, Flatow served as the interim Head of Marketing and before that as Senior Vice President of Global Marketing Partnerships, where she led the development and activation of marketing assets, driving growth across the U.S., Europe, Latin America, China and Asia.

Before rejoining the NBA in 2010, Flatow served as Senior Vice President of Partnership Marketing at Live Nation, the world’s leading ticketing company and largest promoter of live concerts.  Hired prior to the merger with Ticketmaster to build out the enterprise’s Affiliate and Strategic Partnership programs, Flatow developed and launched Live Nation’s social media platform.  In her first stint with the NBA from 2006-2008, Flatow served as Vice President of Strategic Marketing, where she created marketing solutions for prospective marketing partners.

From 2005-2006, Flatow served as a key conduit to the entertainment community for The Coca-Cola Company, where she led relationships with The Oscars, American Idol, and Jay-Z.  From 2000-2005, she was a founding member of the corporate marketing department at CAA, building entertainment marketing programs and relationships for brands such as Coca-Cola, Motorola, and Delta Air Lines.  Prior to her time at CAA, Flatow worked at ProServ/SFX Sports managing a portfolio of product and service marketers, including Hershey and Staples.  She helped build the strategies for negotiating and activating the naming rights for STAPLES Center (now Crypto.com Arena), a milestone naming rights deal in 1998.

A graduate of American University in Washington, D.C., with a B.A. in Communications, Flatow is a member of the National Sports Marketing Network, WISE, and an active mentor in the sports marketing industry.

5/2022

As Senior Vice President of Corporate Services for the NBA, Jarad Franzreb oversees the global production of corporate events and videos for the NBA, WNBA, NBA G League and USA Basketball.  His responsibilities also include the production management of league marketing campaigns and public service announcements and the archiving and distribution of NBA photography and video to league broadcast partners, marketing partners and third-party licensees.

Since joining the league in 1994, Franzreb has held a variety of positions in the league’s Production, Marketing and Sales, and Advertising groups.  Prior to joining the NBA, he was the Director of Public Relations for the Celebrity Golf Association, coordinating publicity and public relations for a variety of events throughout North America.  Franzreb tipped off his NBA career with the New York Knicks, where he began as a Public Relations intern in the 1991-92 season and assisted in various capacities with the organization through 1997.

In 1992, Franzreb earned a bachelor’s degree in sociology/psychology from Fordham University, where he also played and coached basketball.

A Staten Island, N.Y., native, Franzreb resides in New Providence, N.J., with his wife Crissy and daughter Ally.

6/2021

As Chief Financial Officer of the NBA, David Haber is responsible for overseeing the strategic planning and financial affairs of the NBA, WNBA, NBA G League and NBA 2K League.  After more than 12 years at the league office, where played an integral role in the NBA’s Finance Department, he was promoted to CFO in November 2021.

Prior to assuming the CFO role, Haber was Senior Vice President, Corporate Finance & Strategy, leading the financial and strategic analysis of all NBA franchise transactions, including acquisitions, arena financings, arena lease negotiations, and capital structuring.  In that role, Haber also managed the NBA’s corporate development initiatives including league investments.  Additionally, Haber was responsible for the implementation and operation of the league’s revenue-sharing policies as well as financial analysis pertaining to collective bargaining.

Since joining the NBA in 2009, Haber has advised all 30 franchises on matters pertaining to their capital structure and financial and operational performance.  He was also instrumental in the successful negotiations of the 2011 and 2017 collective bargaining agreements with the National Basketball Players Association (NBPA).

Before joining the NBA, Haber worked at MZ Sports, LLC, a boutique sports finance advisory firm.  While at MZ Sports, he represented buyers on more than 15 acquisitions of sports franchises, including successful acquisitions of, or investments in, the Anaheim Mighty Ducks, Cleveland Cavaliers, Pittsburgh Steelers, Portland Timbers, Seattle SuperSonics, and Washington Nationals.  In addition, he served as an advisor to teams and municipalities on more than 20 stadium and arena finance projects.

Haber was honored by SportsBusiness Journal with a Forty Under 40 Award in 2021.  He graduated magna cum laude with a Bachelor of Science degree in Economics from The Wharton School of the University of Pennsylvania in 2004, and currently resides in New York City with his wife and two children.

11/2021

As Executive Vice President of Media Operations & Technology for the NBA, Steve Hellmuth oversees the league’s broadcast operations, engineering and stats, and analytics technology departments.  The global delivery of video and statistics via satellite, fiber, broadband and mobile falls under Hellmuth’s purview.  He is also responsible for the development and implementation of the NBA broadcast facility standards for the design, construction and operation of NBA arenas, including lighting and camera placement in-venue.

Working with Basketball Operations, Hellmuth leads the technical development of the Replay Center and its integration in NBA telecasts and content.  Under his direction, the NBA installed SportVU Player Tracking technology in every venue for the 2013-14 season, making the NBA the first major U.S. professional sports league to quantify and analyze player movement in live-game action throughout an entire season.

Prior to joining the NBA in 2000, Hellmuth served as production manager for Super Bowl XX, produced the Emmy-nominated opening telecasts for the 1986 World Series, and coordinated the production of Olympic profiles for the 1980 Moscow games.  He also produced Larry Bird Night for the Boston Celtics and the on-field All-Century Team Celebration at the 1999 MLB All-Star Game.

Hellmuth graduated from Princeton University in 1975 with a bachelor’s degree in art history.

4/2022

As Chief Marketing Officer of the NBA, Kate Jhaveri leads the global marketing operations for the NBA, NBA G League and NBA 2K League, including the development of innovative marketing campaigns and brand messaging across all platforms to connect with fans and grow the game of basketball around the world.  Additionally, she oversees the consumer insights and analytics groups to enhance the NBA’s consumer data strategy and implement new marketing programs.  For the 2021-22 season, she led the viral “NBA Lane” campaign commemorating the league’s 75^th Anniversary Season.

Prior to joining the NBA in 2019, Jhaveri served as CMO of Twitch, where she established the platform as the leader in live interactive content.  Leading Twitch’s brand strategy, Jhaveri oversaw a global team of 90 employees and was responsible for growing, engaging and retaining the brand’s core audiences of more than 15 million daily active viewers and more than three million unique content creators each month.

Previously, Jhaveri was Head of Consumer Marketing at Twitter, where she managed all consumer-facing campaigns that drove increased user growth, engagement and brand relevance with consumers worldwide.  Jhaveri also previously served as Head of Brand Marketing at Facebook and spent seven years at Microsoft overseeing the worldwide Marketing Communications team for Windows, Internet Explorer and Bing.com.  Earlier in her career, she was Manager of Corporate Strategy at Dell.

Jhaveri serves as secretary of the national board for Planned Parenthood Action Fund.  She was named to the Forbes Entrepreneurial CMO List in 2022, Sports Business Journal’s “Game Changers: Women in Sports Business” in 2021 and Adweek’s “Most Powerful Women in Sports” in 2020.  Jhaveri received her MBA from Dartmouth’s Tuck School of Business in 2003 and graduated with a bachelor’s degree from College of the Holy Cross in 1995.

Originally from Baltimore, Jhaveri is married and has two children.

4/2022

As President of Global Content & Media Distribution, Bill Koenig is responsible for the domestic and international media businesses for the NBA, WNBA, NBA G League and USA Basketball.

In this role, Koenig develops strategies for dealing with the rapidly changing media landscape, structures and negotiates broadcast, digital and social media agreements, and advises NBA teams on local media matters.  Koenig also helps manage the NBA’s relationships with the league’s major media partners around the globe, such as ABC/ESPN, WarnerMedia, Sinclair, Comcast/NBC Sports/Sky, AT&T/DirecTV, Verizon, Sportradar, Tencent and a number of digital and social media partners.  Additionally, Koenig oversees the NBA’s content development, production and licensing activities and the league’s direct-to-consumer offerings, including NBA TV, NBA League Pass and the NBA’s applications and websites.

Prior to his current role, Koenig was NBA Executive Vice President, Business Affairs and General Counsel, where he was the head of business affairs and responsible for all legal work across a variety of league businesses, including digital, television, media, sponsorship and licensing.  In that role, Koenig helped negotiate virtually every major commercial agreement for the NBA, developed and oversaw the league’s media policies, and was instrumental in many NBA accomplishments, including the launch and growth of NBA TV and the WNBA, the NBA’s partnership with WarnerMedia to jointly manage NBA Digital’s assets, and the creation of NBA China.  Koenig joined the NBA in 1990 and served as the NBA’s Assistant General Counsel before becoming General Counsel of NBA Entertainment in 1993.

Koenig serves on the Board of the Naismith Memorial Basketball Hall of Fame and the T. Howard Foundation.  Prior to joining the NBA, Koenig was associated with the law firm of Proskauer Rose Goetz and Mendelsohn, where he was a litigator who concentrated on professional sports and antitrust matters.

Koenig graduated with honors from Harvard University, the London School of Economics and the University of Pennsylvania School of Law, where he served as an editor of the Law Review.

Koenig is a native of Hollywood, Fla., and resides in Scarsdale, N.Y.

6/2021

As President, Global Partnerships, Salvatore LaRocca oversees the commercial partnerships business for the NBA, WNBA, NBA 2K League, NBA G League and USA Basketball on a global basis.  LaRocca leads a team that structures, negotiates and manages the league’s global merchandising and marketing partnerships.

Previously, LaRocca served as President, Global Operations and Merchandising, where he managed the NBA’s regional offices and international development as well as the league’s award-winning merchandising and consumer products business.  In that role, LaRocca oversaw a staff based in offices worldwide who manage the NBA’s international business activities across consumer products, television and media, marketing partnerships, events, communications and new business initiatives.

Under his direction, NBA merchandise has grown to global distribution in more than 100 countries on six continents and sales on NBAStore.com have increased by more than 100 percent.  Under LaRocca’s leadership, LIMA, the worldwide trade organization for the licensing industry, has named the NBA Sports License of the Year and the league’s Hardwood Classics collection as Best Sports Product.

LaRocca was also responsible for the completion of the NBA’s global merchandising and marketing partnerships with adidas, Dapper Labs (maker of NBA Top Shot), Electronic Arts, Fanatics, Nike, Panini, Take Two and Wilson, and developed the structure of the NBA 2K League and the league’s global video game and e-commerce businesses.  Prior to this, LaRocca served as the NBA’s Vice President of E-commerce, managing the 2000 relaunch of NBAStore.com.

In 1996, he was promoted to Vice President of Licensing.  Prior to 1996, LaRocca oversaw the league’s apparel and USA Basketball licensing programs.  LaRocca joined the NBA in March 1990 as Eastern Regional Sales Manager.

LaRocca serves as Chair of the Board of Trustees of LaSalle Academy in New York City and is on the Board of Directors for the Sports and Fitness Industry Association.  LaRocca has previously served on the board of LIMA and is a past recipient of SportsBusiness Journal’s Forty Under 40 award.

3/2021

As Executive Vice President & Managing Director of NBA Asia, Scott Levy oversees development and expansion of the NBA’s branding and basketball initiatives in Asia-Pacific, including Australia, India, Japan, Philippines, South Korea and other countries across Southeast Asia and Oceania.  Levy directs all of NBA Asia and NBA India’s business groups, including media distribution, marketing and marketing partnerships, merchandising, events, digital media and gaming.  Levy reports to NBA Deputy Commissioner Mark Tatum.

Since Levy’s arrival in 2009, the league has dramatically expanded its local partnerships in Asia-Pacific, resulting in more than 460 retail locations and e-commerce sites, multiple new media and marketing partnerships, the launch of the Jr. NBA across Southeast Asia, and amassing more than 32 million followers from Asia across the league’s social media accounts.

From 2006 to 2009, Levy ran his own consulting company, MJ Global Sports and Media Inc.  Levy previously worked for the NBA for 10 years and left as Senior Vice President, International Television and Marketing Partnerships.  During his tenure, Levy helped grow broadcast distribution for NBA programming to more than 200 countries and 40 languages.  Under his leadership, the NBA launched many new content offerings internationally, including NBA TV, the league’s 24-hour network.

Prior to beginning his first NBA stint in 1996, Levy traveled independently and extensively throughout China, Southeast Asia, Australia and New Zealand.  Levy is on the board of the Global Health Society, a nonprofit organization that conducts camps and develops programs for children with bleeding disorders.  He has competed in multi-sport and adventure races, including the New York Marathon, Oxfam Japan Trailwalker and many triathlons raising funds for Fred’s Team and the Leukemia & Lymphoma Society.  Levy is based in Hong Kong with his wife Ilene and sons Matthew and Joshua.

4/2022

As CEO of NBA China, Michael Ma oversees the league’s basketball and business development initiatives in China and is responsible for continuing to grow the popularity of basketball and the NBA throughout the country.  He is based in the league’s Beijing office and reports to NBA Deputy Commissioner and Chief Operating Officer Mark Tatum.

Prior to being appointed to the position in May 2020 by the NBA China Board of Directors, Ma was most recently CEO of Endeavor China, a subsidiary of global sports and entertainment leader Endeavor with Sequoia Capital China and Tencent.  As the founding head of Endeavor China, Ma was instrumental in establishing relationships with industry-leading sports and entertainment properties and expanding their reach in China, including with England’s Premier League, Major League Baseball, the National Hockey League, the Ultimate Fighting Championship (UFC), the PGA and LPGA Tours, Wimbledon and more.

Before Endeavor China, Ma spent more than a decade with the NBA at the league’s offices in New York City and Beijing.  Ma, who initially joined the NBA in 2003 and quickly rose to become Vice President of Global Strategy, helped launch NBA China in 2008 and grow the league’s presence throughout the country through corporate development, sponsorships, media distribution and gaming.

Ma holds an MBA from Columbia Business School and a bachelor’s degree in mathematics from Rutgers University.

8/2021

As Managing Director of NBA Canada, Leah MacNab is responsible for the development and growth of the league’s business in Canada, including television and digital media, marketing and retail partnerships, licensing, special events and basketball development.  The league’s revenue and marketable database in Canada has grown significantly under her leadership.

Prior to assuming her current role in August 2019 following a record-setting year for NBA viewership, marketing partnerships and merchandise sales in Canada, MacNab served as NBA Canada’s Senior Director of Global Marketing Partnerships, leading new business, strategy and relationship management for the league’s marketing partners in Canada.  She has played a significant role in the league’s biggest events in the country – including NBA Canada Series presented by Bell.  MacNab received the Canadian Sports Business “5 to Watch” Award in 2018, recognizing her as one of the top sports executives in Canada under 40 years old.

MacNab sits on the Boards of Canada Basketball and the Sponsorship Marketing Council of Canada (SMCC). She also mentors emerging business professionals as part of the SMCC Activate! Mentorship Program. She is passionate about creative thinking, marketing, women’s empowerment and food.  A graduate of the University of Toronto, MacNab also has a postgraduate marketing certificate from Ryerson University.

MacNab lives in Toronto with her husband Graham and sons Warren and Wesley.

6/2022

As Senior Vice President, Head of Referee Development and Training, Monty McCutchen oversees the day-to-day management and oncourt performance of all officials in the NBA officiating program, which services the NBA, WNBA and NBA G League.

McCutchen assumed his current position in December 2017 after spending 25 seasons as an NBA official.  One of the league’s highest-rated and most respected referees, McCutchen officiated more than 1,400 regular-season games and 169 playoff games.  He refereed 16 games in the NBA Finals, most recently working Game 3 of the 2017 championship series between the Cleveland Cavaliers and Golden State Warriors.

Before joining the NBA, McCutchen served as a referee in the Continental Basketball Association for four seasons.  He officiated playoff games all four years, including the CBA Finals in his last three seasons.

A native of San Angelo, Texas, McCutchen earned a bachelor’s degree in English literature and speech communication from the University of Texas at Arlington.  McCutchen and his wife have a son and a daughter.

3/2021

As Chief Security Officer for the NBA, Leon Newsome oversees all aspects of security operations for the NBA, WNBA, NBA G League, NBA 2K League and upcoming Basketball Africa League, as well as the NBA’s 15 offices worldwide.  Newsome joined the NBA on March 15 and reports to President, Administration Bob Criqui.

Newsome has 28 years of experience with the Secret Service, rising to Deputy Director in August 2019.  As Deputy Director, he oversaw the daily investigative and protective operations of an agency with more than 7,000 employees globally.  He also implemented emerging protective technologies and led the Secret Service’s public and private partnerships on issues directly impacting national security.

Newsome previously held other senior management positions within the Secret Service, where his responsibilities included leading the investigative efforts for all domestic and international offices and overseeing the multiagency coordination of numerous National Special Security Events.

A Baltimore native, Newsome earned a bachelor’s degree in history from Princeton University.  He also graduated from the Key Executive Leadership Program at American University.

3/2021

As Managing Director of NBA Europe and Middle East (NBA EME), Ralph Rivera oversees the development and expansion of the NBA’s business and basketball operations in the region.  Rivera directs the league’s efforts across marketing partnerships, media distribution, content and direct-to-consumer, licensing, events and youth participation.  Headquartered in London, with an additional office in Madrid, Rivera reports to NBA Deputy Commissioner Mark Tatum.

Since joining the NBA in 2018, Rivera has overseen the continued growth of the business across Europe and the Middle East.  Supported by the region’s senior leadership team, he directs key strategic partnerships across all business lines bringing the game closer to fans through programs such as NBA Global Games and the Jr. NBA, a broad portfolio of marketing partners and licensees, the successful launch of the NBA’s physical retail presence that includes three NBA Stores in Doha, London and Milan, and the NBA’s weekend primetime broadcast initiative that delivers games in European primetime each weekend.

Prior to joining the NBA, Rivera was Managing Director at Eurosport Digital with Discovery Communications, where he was responsible for leading their digital direct-to-consumer business, including the website, Eurosport.com, and over-the-top (OTT) sports platform, Eurosport Player.  Rivera also spent six years as Director at BBC Digital.  He also previously served as President at Major League Gaming and spent 10 years at AOL as Senior Vice President and General Manager for Games and International Programming.

Rivera holds an MBA in finance and international business from New York University’s Stern School of Business and a bachelor’s degree in computer science from Columbia University.  Rivera has served on the BBC Executive Board, the BBC Children in Need Board, and the Imperial College Data Science Institute Advisory Board.

Rivera and his wife Btissam have two kids and live in London.

5/2021

Dan Rube joined the National Basketball Association in 1995 and currently serves as the league’s Executive Vice President and Deputy General Counsel.

Rube’s principal responsibilities include collective bargaining with the National Basketball Players Association; CBA system oversight, including with respect to player transactions, the salary cap, and related financial matters; enforcement of CBA-related and other league rules; and the development and implementation of league revenue-sharing policies.  Among other things, Rube also works on a wide range of competition-related and governance matters, manages the NBA’s agreement with FIBA, basketball’s world governing body, relating to contract clearances and national team play, and oversees the structuring and implementation of player-related benefit and insurance programs.

Prior to joining the NBA, Rube clerked for the Hon. Robert E. Cowen of the United States Court of Appeals for the Third Circuit and worked in the litigation departments of the New York law firm of Paul, Weiss and the Philadelphia law firm of Ballard, Spahr.  He is a graduate of Amherst College and Harvard Law School.

6/2022

As Senior Vice President, Chief Facilities Officer at the National Basketball Association, Chris Russo leads the league’s Facilities & Venues department, overseeing the design and development of domestic and international NBA projects, and representing league interests in real estate initiatives, including league office operations and arena development.

Russo joined the NBA in 1996. During his tenure, he has led the completion of more than 65 NBA venue projects as well as the global development of league offices and branded properties. A leading facility and arena design and construction expert, Russo directs the league’s oversight of all new arena development and created the NBA Arena Standards. He has also directed league design and development interests internationally, focusing on the creation of NBA properties, including NBA-style arenas in Beijing, Guangzhou, and Shanghai, China.

Russo leads various aspects of the league’s COVID-19 response plans. He chairs the league’s business continuity task force that is responsible for safely reopening league offices and advising teams on processes and protocols for reopening team facilities. In addition, Russo is an executive member of the league’s task force focused on the 2019-20 season restart in Orlando and developing standards for the operational relaunch of NBA arenas in support of the 2020-21 NBA season.

Russo began his career with the Turner Construction Company in New York City and was a recipient of the World Trade Center Award for Exceptional Service. Prior to joining the NBA, Russo worked for The City of New York in the Mayor’s Office of Construction, where he played a leading role in the formation of New York City’s Department of Design and Construction.

9/2020

As President of League Operations for the NBA, Byron Spruell oversees critical league operations, including domestic and international Basketball Operations, Referee Operations and Basketball Strategy & Analytics.  Effectively integrating these departments, he is principally responsible for the processes regarding the management of rule changes, the development, evaluation, and training of game officials, the enforcement of conduct standards and discipline, and the application of analytics, innovation and strategy on the future evolution of the game.  Spruell also collaborates with USA Basketball and the International Basketball Federation (FIBA) to promote the global growth of the game and development of players worldwide.

Prior to joining the NBA in August 2016, Spruell spent 20 years at Deloitte LLP, most recently as its Vice Chairman, Central Region Market Leader.  He spearheaded the firm’s client and business growth and strategic positioning across 22 states consisting of 31 offices and more than 14,000 Deloitte professionals across the region.  He also served as Chicago Managing Principal, supervising talent and community involvement initiatives in the local office.  While serving as the Global Leader of Advisory, he successfully led and managed a business of 2,100 practitioners and more than $2.1 billion in size with growth in key priority markets such as China, India, Japan, Germany, the Middle East, Australia, South Africa, Brazil, Canada and the United States.

Spruell has served on several charitable boards and committees, including Big Shoulders Fund, Chicago Urban League, Northwestern Memorial HealthCare and World Business Chicago.  He is currently on the boards of the Museum of Science and Industry, Metropolitan Family Services in Chicago, the Jackie Robinson Foundation in New York, the United Way and Aon, a leading global professional services firm.  He is also on the Board of Governors of the Naismith Memorial Basketball Hall of Fame.

Spruell, who grew up in Cleveland, earned a bachelor’s degree in mechanical engineering and an MBA in finance from the University of Notre Dame.  He was an offensive lineman and co-captain of the Fighting Irish’s football team and currently serves on the University’s Board of Trustees and as an Advisor on the Monogram Club.  Spruell met his wife, Sedra, at Notre Dame.  They have a son, Devyn, and a daughter, Aleah.

2/2021

David Stern passed away on January 1, 2020.  He completed his 30-year tenure as NBA commissioner on February 1, 2014.

As commissioner, Mr. Stern built the model for professional sports in league operations, public service, global marketing, television distribution and digital technology.  He oversaw the NBA’s extraordinary growth with seven new franchises, a more than 30-fold increase in revenues, a dramatic expansion of national television exposure and the launch of two leagues, the Women’s National Basketball Association and the NBA Development League.  He negotiated the first anti-drug agreement in professional sports and introduced the salary cap system and revenue sharing to the NBA.

The NBA experienced tremendous global growth during Mr. Stern’s tenure, and was the first U.S. professional sports league to stage regular-season games outside North America.

Mr. Stern also oversaw the launch of the leagues’ digital assets, including NBA.com, WNBA.com, and NBADLeague.com; social media platforms; NBA League Pass; NBA TV; and mobile applications, all of which reach hundreds of millions of fans every day.

An intense commitment to social responsibility both in the United States and around the world marked Mr. Stern’s tenure as commissioner.  Under his leadership, the league launched NBA Cares, a global social responsibility program that builds on the NBA’s mission of addressing important social issues.

Mr. Stern was inducted into the Naismith Memorial Basketball Hall of Fame and the Sports Broadcasting Hall of Fame in 2014 and the International Basketball Hall of Fame in 2016.  He was a 2013 recipient of the W.E.B. Du Bois Medal, awarded by Harvard University in recognition of contributions to African and African-American culture, and a recipient of the Yale Executive Leadership Institute’s Legend in Leadership Award, which celebrates contemporary business leaders who have made transformational contributions across sectors.  He was the chair emeritus of the Trustees of Columbia University and served on the boards of the Rutgers University Foundation, the NAACP, the Martin Luther King Jr. Federal Holiday Commission, the Thurgood Marshall College Fund, the Paley Center for Media and Jazz at Lincoln Center.  He was also a member of the Council on Foreign Relations.  A native of New York City, Mr. Stern was a graduate of Rutgers University and Columbia Law School.

Most recently, as CEO of DJS Global Advisors, Mr. Stern was a Senior Advisor to the NBA, investment bank PJT Partners, venture capital firm Greycroft Partners and PWC’s Entertainment and Media Advisory Practice, as well as an advisor to several sports technology start-ups.

1/2020

As Chief People and Inclusion Officer for the NBA, Oris Stuart leads the combined Human Resources and Diversity and Inclusion groups.  He oversees diversity and inclusion strategies for the NBA, WNBA, NBA G League and NBA 2K League and its teams, supports the growth and development of the NBA’s global workforce, and strengthens commitments to attract, retain, develop and engage diverse talent.

With a focus on people, culture, inclusion and innovation, Stuart aims to establish policies and expand programs to increase the representation of people of color and women in leadership roles and positions across the league.  He leads efforts to grow the league’s network of Black-, women- and diverse-owned suppliers, and works closely with senior leadership to enable, empower and develop employees in 13 U.S. and international offices.

Stuart joined the NBA in June 2015 and was named the league’s first Chief People and Inclusion Officer in 2020.

Stuart has 20 years of experience as a business executive in the diversity and inclusion and talent management fields.  Prior to the NBA, Stuart spent two years as a Senior Partner with Korn Ferry, an executive search and talent management firm, where he led its Inclusion and Diversity practice.  Previously, Stuart served as the Chief Executive Officer for Global Novations, the world’s leading provider of diversity and inclusion consulting and training solutions.  During his tenure, Stuart supported clients across Asia, Australia, Europe and North America, guided the expansion of the firm’s technology and consulting platforms, and led its ultimate acquisition by Korn Ferry in 2012.

Stuart graduated from the University of Virginia with a degree in electrical engineering and holds an MBA from Duke University.  He currently serves on the Board of Directors for the National Black MBA Association and is a member of the Executive Leadership Council, a national organization that empowers Black corporate leaders to make significant and impactful contributions in the global marketplace and their communities.

4/2022

As Executive Director of the NBA Foundation, Greg Taylor is responsible for the strategic development, creation and implementation of programs and partnerships that advance the Foundation’s efforts to increase access and support for high school, college-aged, job-ready and mid-career Black men and women.  Additionally, Taylor oversees the administration of grants to national and local organizations that provide skills training, mentorship, coaching and pipeline development.

Taylor also guides the Foundation’s organizational goals, manages its operations and resources and designs fundraising that yields long-term success.  Working closely with the NBA Foundation Board of Directors, Program Officers, National Basketball Players Association and all 30 NBA teams, he forms impactful partnerships and oversees support for national and local organizations in NBA markets and communities across the United States and Canada.  He also manages a team of operations and program managers, associates and administrators.

Previously, Taylor served as Senior Vice President of Player Development for the NBA, leading the league’s initiatives to assist players in their personal, professional and social development by building innovative programs in the areas of continuing education, financial management and mental health and wellness.

Prior to joining the NBA in 2013, Taylor served as President and CEO of the Foundation for Newark’s Future, where he positioned the foundation as an influential voice in education reform, developed a board comprised of distinguished local and national leaders and raised $78 million in matching funds.  Taylor was previously Vice President of Programs at the W.K. Kellogg Foundation, where he established strong relationships with local and national organizations and led a series of economic, education and youth development initiatives that supported youth and families of color.

A native of New York City, Taylor graduated with honors from Hunter College of the City University of New York and earned a law degree from Indiana University Bloomington’s School of Law.  He currently serves as a board member for Athletes for Hope and the BRICK Education Network.

4/2022

As Executive Vice President of Basketball Strategy & Analytics at the NBA, Evan Wasch oversees data and strategy for all on-court activities, including game tracking, player analytics, and referee performance.  Wasch also focuses on strategic initiatives targeted at innovating and improving the NBA game, such as scheduling, competition issues, and technological enhancements.

Since joining the NBA in 2011, Wasch has been a significant contributor across a range of key league business initiatives, including the modifications to the Draft Lottery and the design and execution of the groundbreaking Play-In Tournament, which was initially implemented during the 2020 NBA Restart.  He has also contributed to the development and evolution of the NBA’s revenue sharing plan and the negotiation of the league’s national media contract renewals.

Prior to joining the NBA, Wasch received an M.B.A. from the MIT Sloan School of Management, where he served as a co-lead of the fifth edition of the MIT Sloan Sports Analytics Conference.  He currently serves on the conference’s Alumni Board.

Wasch started his career at Marakon, a boutique strategy firm based in New York, where he spent four years as a management consultant working in the pharmaceutical, industrials, and defense industries.

Wasch holds a Bachelor of Science in Industrial Engineering and Management Sciences from Northwestern University.  He resides in New York with his wife and two daughters.

8/2021

As Senior Vice President of Player Development for the NBA, Jamila Wideman manages the league’s initiatives that promote the personal, professional, social development and aspirations of NBA players.  She leads yearlong programs assisting players in continuing education, financial management and career transition throughout their NBA careers and beyond.

Wideman is also responsible for NBA programs designed to orientate and educate rookies during their transition into the league, and oversees a network of team directors on overall player development, advising them on best practices for managing off-court player matters.  She also helps lead NBA Mind Health, the league’s program for driving the important conversation around mental health and sharing resources for all members of the NBA family to help identify and navigate mental health challenges, strengths and opportunities.

Selected third overall in the 1997 WNBA Draft by the Los Angeles Sparks, Wideman played four seasons in the league.  A former standout at Stanford University, she also played professionally in Israel and Spain.  During her WNBA career, Wideman founded the Stanford Athletic Alliance and Hoopin’ with Jamila, a youth mentoring program.

Prior to joining the NBA in August 2018, Wideman worked as an attorney at the Equal Justice Initiative and the Civil Division of The Legal Aid Society, providing representation to incarcerated and low-income populations.  Wideman graduated from New York University Law School.

4/2022

As CEO of NBA Africa, Victor Williams oversees the league’s basketball and business development initiatives in Africa and is responsible for continuing to grow the popularity of basketball and the NBA across the continent through grassroots development, media distribution, corporate partnerships, and more.

Prior to joining the NBA in August 2020, Williams served for five years as the Executive Head of Corporate and Investment Banking (CIB), Africa Regions for Standard Bank Group, where he oversaw the strategy, execution and financial performance for Standard Bank’s business with corporate, sovereign and institutional investor clients in 19 countries across sub-Saharan Africa.  In this pan-continental role, Williams was responsible for growing a wide range of business lines across Africa, including global markets, investment banking and transactional products and services, and helped lead Standard Bank’s expansion into Côte d’Ivoire, Ethiopia and South Sudan.

Williams, a dual citizen of Sierra Leone and the U.S., holds an MBA from Harvard Business School and bachelor’s degrees in applied math and economics from Brown University.  He is a member of Harvard Business School’s Africa Advisory Board and has also served on the boards of publicly-listed companies and non-profit organizations in the U.S., Nigeria and Kenya.

8/2020

As President of Content & Executive Producer at the NBA, Gregg Winik oversees the development and production of live games and other programming on all platforms, including content within the NBA’s direct-to-consumer offerings.

Winik has more than 30 years of experience in developing, producing and distributing sports content, including 16 years with NBA Entertainment (1990-2006) where he served as Executive Vice President of Programming and Executive Producer.  During his tenure with NBAE, Winik led the NBA’s content initiatives across all media platforms, managed relationships with the league’s television partners, oversaw the launch of NBA TV and supervised original programming such as NBA Inside Stuff.  Notably, he played an instrumental role in capturing hours of footage during the Chicago Bulls’ 1997-98 championship season and overseeing production for the 2020 Emmy Award-winning documentary series The Last Dance.

Prior to rejoining the league in 2022, Winik oversaw Winik Media, an independent production studio and partner for media companies, sports leagues, teams and advertisers, which was formed in 2006.  Winik most recently produced For Ball and Country – the story of the 2021 USA Basketball Men’s Olympic team – for NBC’s Peacock.  He also produced NBA Rooks, a multi-season documentary series for ESPN+ on the life of an NBA rookie.  Additionally, Winik Media created CineSport, the industry’s first digital video content and technology platform that powered the sports sections of hundreds of well-known newspaper websites, including the Boston Globe, Philadelphia Inquirer and New York Post.

Winik earned a Bachelor of Fine Arts in Film from Emerson College.

5/2022