As Executive Vice President & Managing Director, NBA Asia, Scott Levy oversees development and expansion of the NBA’s strategic initiatives in Asia excluding Greater China. Levy also directs all of NBA Asia’s business groups, including content distribution, global partnerships, events and marketing. Levy reports to NBA Deputy Commissioner Mark Tatum.
Since Levy’s arrival in 2009, the league has dramatically expanded its local partnerships, resulting in more than 130 NBA-branded retail doors and e-commerce sites, multiple new marketing partners, the launch of Jr. NBA across Southeast Asia and more than 12 million followers from Asia across the league’s global and local social media platforms.
From 2006 to 2009, Levy ran his own consulting company, MJ Global Sports and Media Inc. Levy previously worked for the NBA for 10 years and left as Senior Vice President, International Television and Marketing Partnerships. During Levy’s tenure, he helped grow broadcast distribution for NBA programming to more than 200 countries and 40 languages. Under this leadership, the NBA launched many new content offerings internationally including NBA TV, the league’s 24-hour network.
Prior to beginning his first NBA stint in 1996, Levy traveled independently and extensively throughout China, Southeast Asia, Australia and New Zealand. Levy is on the board of the Global Health Society, a nonprofit organization that conducts camps and develops programs for children with bleeding disorders. He has competed in multi-sport and adventure races, including the New York Marathon, Oxfam Japan Trailwalker and many triathlons raising funds for Fred’s Team and the Leukemia & Lymphoma Society. Levy is based in Hong Kong with his wife Ilene and sons Matthew and Joshua.