As Executive Vice President and Chief Communications Officer, Michael Bass oversees all public relations, including basketball and business communications, for the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League on a global basis. He supervises the league's communications functions, including basketball media operations, media relations, marketing, corporate and digital media communications, crisis management and internal communications.
During his tenure with the NBA, Bass has served as a principal spokesman on all league matters, including the league's diverse business initiatives, and has led a group charged with promoting those functions. He has led communications strategy for the NBA's most important business issues, including the league's last two Collective Bargaining Agreement negotiations, the last three television agreements and its vast digital and global initiatives. Bass also serves on the league's Social Justice Task Force.
Bass joined the NBA in September 1997 and spent time as Director of NBA Entertainment Communications, where he helped develop a department solely dedicated to public relations for the league’s production and new media division.
Prior to the NBA, Bass worked as Senior Press Representative for the CBS television network. He was charged with publicizing the network's mini-series, movies, specials and event programming. Before that, he was a Senior Account Executive at New York-based public relations/management firm Dan Klores Communications.
Bass is a member of the Executive Board of the National Sports Marketing Network, a sports business industry trade organization, and the Chief Communications Officer Council. A graduate of Washington University in St. Louis, Bass resides in Westport, Conn., with his wife Pam and two children.