Melissa Rosenthal Brenner
As Executive Vice President of Digital Media for the NBA, Melissa Rosenthal Brenner oversees the league’s digital products strategy and emerging technology initiatives and co-manages NBA Digital, the league’s extensive cross-platform portfolio of digital assets jointly operated by the NBA and WarnerMedia, which includes the NBA App, NBA League Pass, NBA.com and NBA TV. She also manages the digital assets of all 30 NBA teams.
Brenner was instrumental in the development and implementation of the NBA’s global digital strategy and social media portfolio across multiple media platforms, including forging groundbreaking deals with Facebook, Twitter, YouTube and Snapchat. Under her leadership, the NBA has built one of the largest social media communities in the world, with 1.9 billion likes and followers combined across all league, team and player accounts on Facebook, Twitter, Instagram, Snapchat, YouTube, Sina and Tencent.
Brenner also oversaw the rollout of a variety of “first-of-its-kind” digital offerings, including single-game, quarter-by-quarter and 10-minute options of NBA League Pass; phone- and tablet-optimized streams through NBA Mobile View; weekly games fully produced in virtual reality; and the league’s first real-time fantasy game, NBA InPlay. During her tenure, NBA Digital received a 2021 Sports Emmy for Outstanding Interactive Experience – Event Coverage for the 2019-20 NBA Season Restart on the NBA App.
A member of the NBA family since 1997, having joined the league following her graduation from the University of Pennsylvania, Brenner previously worked in the NBA’s Consumer Products Marketing, Advertising and Marketing departments. She currently sits on the Board of Directors of Match Group, Inc.
Brenner lives on the Upper West Side with her husband Joe and their two children, Sadie and Jack.