As Managing Director of NBA Canada, Leah MacNab is responsible for the development and growth of the league's business in Canada, including television and digital media, marketing and retail partnerships, licensing, special events and basketball development. The league's revenue and marketable database in Canada has grown significantly under her leadership.
Prior to assuming her current role in August 2019 following a record-setting year for NBA viewership, marketing partnerships and merchandise sales in Canada, MacNab served as NBA Canada's Senior Director of Global Marketing Partnerships, leading new business, strategy and relationship management for the league’s marketing partners in Canada. She has played a significant role in the league’s biggest events in the country – including NBA Canada Series presented by Bell. MacNab received the Canadian Sports Business "5 to Watch" Award in 2018, recognizing her as one of the top sports executives in Canada under 40 years old.
MacNab sits on the Boards of Canada Basketball and the Sponsorship Marketing Council of Canada (SMCC). She also mentors emerging business professionals as part of the SMCC Activate! Mentorship Program. She is passionate about creative thinking, marketing, women’s empowerment and food. A graduate of the University of Toronto, MacNab also has a postgraduate marketing certificate from Ryerson University.
MacNab lives in Toronto with her husband Graham and sons Warren and Wesley.