Jonathan Tillman serves as Executive Vice President, Team Marketing & Business Operations (TMBO) for the NBA. In this role, Tillman oversees the department responsible for supporting NBA, WNBA, NBA G League and NBA 2K League teams in all areas of business operations, including ticketing, partnerships, marketing, digital, arena experience, and data & analytics.
Tillman was promoted to his current role in January 2024 after spending four years as Senior Vice President of TMBO. He originally joined the NBA in 2013 as Director, TMBO, serving as a WNBA and NBA G League Account Manager. He also led the Ticket Sales Strategy group overseeing ticketing consulting across all NBA, WNBA and NBA G League teams. In 2016, Tillman became the first WNBA and G League Account Manager ever promoted to NBA Account Management. During his tenure at the league office, he has helped drive all-time records for attendance, ticket revenue and sponsorship revenue at the team level.
Previously, Tillman held several leadership roles with the San Diego Padres, Atlanta Hawks and Atlanta Thrashers, covering all areas of Ticket Sales & Service in addition to Fan Experience. The 2023-24 NBA season marks Tillman's 28th year working in professional sports dating back to his first job as a ball boy for his hometown Milwaukee Bucks.
A native of Milwaukee, Wis., Tillman holds a bachelor’s degree from Georgia State University.
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