As CEO of NBA China, Derek Chang oversees all of the league’s basketball and business development in China, including television, digital media, marketing partnerships, social responsibility, events, communications and new initiatives. He will lead a staff based in the NBA’s Beijing, Shanghai, Taipei and Hong Kong offices.
Chang and his team work on continuing to expand the NBA’s presence in China and establishing it as the preeminent sports league in the country. The league’s 31-year partnership with China Central Television (CCTV), groundbreaking collaboration with Tencent – the NBA’s largest international digital partnership – and youth basketball development work with the Chinese Ministry of Education and the Jr. NBA have all fueled the growth of the NBA throughout the country.
Chang was appointed to the position in April 2018 by NBA Commissioner Adam Silver after leading and managing global media brands for more than 20 years. He was most recently the Head of International Lifestyle Channels at Scripps Networks Interactive based first in Singapore and then London, where he directed the international expansion of Scripps’ lifestyle brands.
Prior to Scripps, Chang was Executive Vice President of Content Strategy and Development at DIRECTV, where he oversaw all content acquisition and production. He previously held senior executive positions with Charter Communications, the YES Network and TCI Communications. He also served on the board of directors of Starz after its public spin-off in 2013.
Chang holds an MBA from Stanford University and a bachelor’s degree in history from Yale University. He was named one of Cablefax Magazine’s “Top 100 Executives in Cable” and one of the “50 Most Influential People in Sports Business” by SportsBusiness Journal.
Chang and his wife, Katherine, have two daughters.