As President of the NBA 2K League, Brendan Donohue oversees the first official esports league operated by a U.S. professional sports league. A sports industry veteran with more than two decades of experience in team and league operations, Donohue manages a league that features 23 teams and is entering its fourth season.
Previously, Donohue served as Senior Vice President of the NBA’s industry-renowned Team Marketing & Business Operations (TMBO) department, where he led the strategic planning and management for all teams across the NBA, WNBA and NBA G League, helping them innovate in sales, marking, digital and analytical areas of their business. He was instrumental in several of TMBO’s accomplishments, including assisting with ownership transitions in Sacramento, Philadelphia, Detroit and Memphis. He also led team business discussions at WNBA and NBA G League Board of Governors meetings and presented at frequent workshops, including assisting NBA team presidents on best practices in marketing, ticket sales and sponsorship sales.
Before joining the NBA league office in 2009, Donohue spent five years as Vice President of Ticket Sales and Service with the Atlanta Hawks, Atlanta Thrashers and Philips Arena. During his career in Atlanta, Donohue led five consecutive seasons of revenue growth, including ranking first in the NBA in ticket revenue growth during the 2008-09 season. He also previously held positions with the then-New Orleans Hornets, Milwaukee Bucks, Detroit Pistons and Palace Sports and Entertainment.
Donohue earned a bachelor’s degree from Boston College in 1996. He resides in Fairfield, Conn., with his wife Patty, daughter Mandy and son Carter.