As the NBA 2K League's first Chief Executive Officer, Andrew Perlmutter oversees the league's business and competition operations.  He is responsible for continuing to grow the popularity of the NBA 2K League through global expansion, corporate partnerships, media and content distribution, community engagement, and grassroots development.

Prior to joining the NBA 2K League in October 2023, Perlmutter co-founded Backbeat Capital Partners, a firm that pursued entertainment IP acquisitions of $50M-$500M total enterprise value and was Chief Strategy Officer at ITRenew Inc., leading all revenue-generating teams and capabilities for the business, which guided the company's growth to a ~$1BN sale to Iron Mountain.

Earlier in his career, Perlmutter held several roles with revenue growth, strategic plan development, and digital product evolution as central focuses.  As Executive Vice President of Boston Globe Media Partners, he successfully guided business-wide transformation efforts, which included operational restructuring, launching new web brands, and driving deeper engagement through sports offerings.  He also served as General Manager & Vice President of Operations for The Daily Beast & Newsweek Company and Director of Corporate Strategy at the Atlantic Media Company.

Perlmutter earned his MBA and Juris Doctor from Harvard Business School and Harvard Law School, respectively, and a bachelor’s degree from Princeton University.