Amy Brooks

Amy Brooks is the NBA’s President of Team Marketing & Business Operations (TMBO) and the league’s first-ever Chief Innovation Officer.

In her role as Chief Innovation Officer, she leads a Global Strategy & Innovation group that develops and executes new ideas and initiatives, collaborates with NBA senior leadership on setting global strategic priorities and delivers data insights to enable fan and business growth.

Additionally, Brooks leads TMBO, the NBA’s team business function that helps the 94 NBA, WNBA, NBA G League and NBA 2K League teams increase revenue, build popularity and innovate on all aspects of the business.  These include ticket and partnership sales, marketing, digital, customer retention, arena operations, analytics, talent development and expense control.

Since beginning her career at the NBA in 2005, Brooks has held a variety of roles that have advanced and grown all areas of the business.  Her leadership helped the NBA set all-time attendance and sellout records and created new growth initiatives such as the league’s groundbreaking jersey patch sponsorship program.  She also helped design the foundation for new initiatives including the NBA “bubble” during the pandemic, the blockchain digital NFT collectible venture NBA Top Shot and the Basketball Africa League.  In 2021, the NBA was recognized as one of Time Magazine’s 100 Most Influential Companies and as Fast Company’s #1 Most Innovative Company in Sports.

Prior to joining the NBA, Brooks worked for Bain & Company, a global management consulting firm.  Previously, she was a product manager at Sun Microsystems.

Brooks serves on the board of directors for Block (formerly Square), Positive Coaching Alliance, and AI-powered basketball app HomeCourt.  She also has been recognized by SportsBusiness Journal (Forty Under 40) and Forbes (Most Powerful Women in Sports).

Brooks received her M.B.A. from the Stanford Graduate School of Business.  She also holds a bachelor’s degree from Stanford University, where she was a member of the women’s basketball team that won three conference championships and went to the NCAA Final Four.

12/2021